FASHION: As presenting sponsor of Nolcha Fashion Week, the leading showcase for independent fashion during NY Fashion Week, RUSK claims an enduring presence in the exuberant fashion world. While clothing styles may speak for themselves, hairstyles must complement and embellish. Teams of professional RUSK stylists, led by Artistic Director Gerard Caruso, reach for RUSK high-performance products and tools to perfect what’s above the neckline before heels hit the runway.

CULTURE: RUSK assumes an iconic role in popular culture as preferred hairstyling brand of Nancy O’Dell, host of Entertainment Tonight. Whether in the studio, on the red carpet or a target of the paparazzi herself, Nancy’s stunning locks represent all that RUSK lends to today’s young and fresh glamour culture.

ATTITUDE: The pendulum has swung full circle. Again. Today’s latest hairstyles reach back to the past to create the new. Classics adapted with a fresh, contemporary appeal. Think traditional with an updated edge. Restrained yet avant-garde. Attitude defined by tension between extremes. RUSK’s new Modern Iconic Collection was developed not just to accommodate this new attitude but to anticipate it. Respect the past. Create the new. RUSK Modern Iconic Collection.


RUSK® Deepshine® Conditioning Cream Color utilizes the most advanced haircolor technology from Italy. Micro Pure Pigment Technology ensures haircolor molecules penetrate deeply, producing longer-lasting results. Advanced Marine Therapy evens out porosity and seals the cuticle to improve the overall strength and integrity of the hair. This permanent haircolor provides incredible color clarity, yielding consistently silky, shiny results.

  • Saturates each strand with rich, vibrant color
  • Provides long-lasting results
  • Delivers incredible shine
  • Leaves hair looking and feeling healthy
  • Provides 100% gray coverage
  • Economical to use; standard mixing ratio 1:1 1/2

Pure Pigments equal Pure Color.  Pure Condition.  Pure Shine.  And Unlimited Possibilities!



RUSK, color expert, has developed a new line of color care products formulated to provide ultimate color retention, superior conditioning and reflective shine between salon visits.

RUSK Deepshine®Color Care is formulated to protect against all 3 causes of color fadage ( wash-
out, thermal styling and UV damages). Protects color at all steps fadage can occur: shampoo + condition + treatment + styling.
Contains nourishing marine botanicals and a patented UV-absorbing technology to help shield hair color against damaging sun-generated free radicals, a leading cause of accelerated hair color fadage.
Available in three high systems to address your primary hair color treatment concerns (frizz , dryness or damage hair):

  • Smooth prolongs color retention leaving hair feeling smooth, silky, vibrant and frizz-free. (shampoo + conditioner + serum).
  • Hydrate prolongs color retention leaving dry, brittle, color treated hair feeling smooth, soft, manageable and shiny (shampoo + conditioner + masque + styling crème).
  • Repair prolongs color retention leaving weak, damaged, color treated hair feeling revitalized and more resilient (shampoo + conditioner + masque).


Take a look at the new performance-obsessed Styling Collection, and you’ll see something familiar. Taking inspiration from iconic RUSK® stylers, we’ve created a new collection of products that provide instant style gratification combined with shine, strength, and color protection benefits, without sacrificing performance.
Formulated with Style+Strength Complex™ to defend, protect and strengthen hair, this unique combination of ingredients includes: Hydrolyzed Quinoa, Silk Amino Acids and Hydrolyzed Keratin.