Today, Oribe is taking his 30 year heritage of hairdressing and his love of glamour and individual beauty and translating it into his eponymous line. At the end of 2007, Oribe called up an old friend of 20 years, Sonia Kashuk, founder of a leading cosmetics brand, to seek some guidance in creating the line that he always imagined and envisioned – old world hairstyling supported by new world technology and the finest ingredients. The end result will define luxury hair care A line of edited products focused on the needs of most discerning people; Oribe, his clients, peers and everyone likeminded who believes that elegant beauty, high performance, hand craftsmanship and luxury share the same side of the spectrum.

In classic Oribe tradition, his products and his genius first came to be tested and seen on the pages of magazines. While still unnamed, 24K Gold Pomade dressed the hair of Scarlett Johansen on the cover of the March 2008 W; Rock Hard Gel held the strong slicked back looks in an 18 page spread from the W’s June issue; Impermeable held his created looks against the humidity for the Beach Spread in the Summer 2008 V; and Superfine was the hair spray and hair perfume on set of the last Tom Ford ad campaign.

There is no one who can claim Oribe’s influence on beauty, and his ride is nowhere near done. Oribe is one of the select few whose sensibility encompasses the timeless and the ever-changing, from the voluminous glamour he lent to the pre-supermodels like Beverly Johnson, Carol Alt and Kim Alexis who he photographed with Ruven Afanador for The New York Times Magazine, to his vision for a Dolce & Gabbana accessories campaign by Steven Klein with the model Missy Rayder posed nude except for heels, a belt and humongous Mars Attacks hair, to the realization of his dream product line that was created with an assembled team of the top industry veterans and craftsmen from around the world. Oribe loves what he does and continues to do it, constantly and passionately, continuing to invent and re-invent, building his body of work and his influence on hair and fashion that defines the generations.